How to get MORE out of your LINKEDIN HASHTAGS 👇👇👇
I see a lot of photographers posting on LinkedIn that are wasting time by using hashtags that won't bring any benefit to their posts. Remember that LinkedIn is NOT like Instagram, less is more when it comes to hashtags on LinkedIn with the ideal amount being 3 and no more than 5 in total.
Follow these tips to improve your hashtag use and create MORE ENGAGEMENT...
1. 👍 Use CLIENT TYPE HASHTAGS.
People follow hashtags because they want to see the content for that hashtag feed. The chances are your clients aren't following the hashtag #photography so think about what they are following.
For example, if you're a food photographer your ideal clients are probably following hashtags like, food, hospitality, gourmet, foodanddrink, NOT photography.
If you’re a headshot photographer your clients are most likely business people, they probably won’t be following the hashtag #photography but will certainly be following content like, business, startups, marketing, innovation, success etc
2. 👍Always RESEARCH HASHTAGS before use..
It’s no good using hashtags that have a small following because it’s not going to get eyes on your content. Type the hashtag you want to use in the LinkedIn search bar and see how many people are following it, ideally aim for 50k plus.
3. 👍 Use BROAD HASHTAGS at weekends..
Broad hashtags such as "marketing" have a huge following so there's a good chance your content will be lost during the week, however at weekends content posting drops so use these broader hashtags for your weekend posts.
✅ Follow my LinkedIn hashtag #creatingsuccessfulphotographers for a successful 2021 and checkout my newest website at www.thephotographersmentor.com while you’ll find a host of free resources and a great photography business blog,
How to Get a Lot More Connections on Linkedin
In order to get more connections on Linkedin you need to have a first-rate connection message. The connection message is your opening introduction to anyone who wants to join your network.
It’s got to be right, it’s got to be brief and it’s got to be powerful. You are limited to just 300 characters per message, so you really have got to get the benefit of connecting home in a very short amount of characters.
Your connection message should NOT be something that directs people to your website and says something very weak like ‘I’m a commercial photographer, I take great pictures have a look at www.yourwebsite.com.....’.
You have got to give them something of value. Let’s say you are a hospitality trade photographer, you start your message with something like ‘Hi I’d love to connect. I take fantastic images that really builds your social media engagement and brings more bookings to your restaurant. I’ve got some great restaurant social media tips I’d love to share with you’.
For example, my own connection message runs along the lines of ‘Hi my name is Jeff I’m a photography marketing mentor. I try and take the magic and mystery out of marketing by giving loads of free useful tips and advice to my photographer followers. I’d love to connect.’
That’s basically it, you are giving something for free, giving something of value away in return for the connection. You are offering people something that is going to build a relationship, you don’t want to try and sell on your first message.
What you are looking to do is to get them to connect with you, so you can build a great relationship further down the line. A relationship that will enable you to sell to them in future messages, but first you must give in-order to receive and build their trust.
Do you want 1000’s of new connections, a highly viewed profile and more importantly connections that become your ideal paying clients here on LinkedIn? Well if you can spare 45minutes a day following my process you can do it easy without spending a penny on adverts or sales funnels and landing pages?
In my Private Facebook Group “The Awesome Photographers” I’ve put together an entire LinkedIn for Photographers Training Program.
This includes how to totally optimise your profile, write connection messages that really work, build an awesome company page, convert connections in clients and build a huge wealth network on LinkedIn.
I’ve also included a FREE copy of my Best Selling Book The Photographers Missing “Link”edIn which you can download inside the group.
Come and try The Awesome Photographers Group for just $1 joining fee today.
Check out my You Tube Video below for even more top tips and don't forget to subscribe to my channel for regular free marketing hacks and advice.