As a photographer it’s a good idea to think 2-3 months ahead at any one time. As the end of the summer approaches with October now here it’s a great time to start thinking about your Christmas offers.
Never leave it to the last minute, don’t put your Christmas offers out a couple of weeks before December - get them out early, start your followers thinking now, because a lot of people like to spread the cost of Christmas.
Many of people start Christmas shopping in September so get your offers out there. Also many businesses will already be gearing up for Christmas and fresh imagery will be at the forefront of any festive online campaigns.
Notably the hospitality trade are always very proactive in putting their Christmas offers out early - ensuring their restaurants and guest rooms booked in advance. They send their information out across social media, getting clients to think about Christmas at an early stage with the same old message, book early or lose out. You need to be doing the same, take a leaf out of the hospitality trade’s book.
Start promoting ideas for your Christmas portraits to your clients early. Remember some of your network may need to be reminded two, three maybe four times before they actually engage and either pick up the phone or jump on an email and book that portrait session – so start now.
Whether you are a commercial photographer or lifestyle photographer or a wedding photographer start thinking of packages and offers you can put together ready for the Christmas period. If you start now I’ll guarantee you can maximise Christmas a lot better.
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