ARE YOU PUTTING OFF SUCCESS
I work with photographers around the world from all walks of life and all photography backgrounds, from commercial to weddings, portrait to fine art and we are all guilty of doing, or should I say NOT doing, the same thing.
As photographers we will happily sit for hours and hours endlessly editing photographs, often spending far too long over editing the final product in our strive for perfection. But who are we editing for, is it ourselves? Because I can bet you now that 9 times out of 10 the client probably would have been happy with the original or a very lightly edited and cropped version of it. We spend hours of our precious time correcting what we imagine to be faults when in our clients’ eyes these faults are quite simply invisible.
Time is our most precious resource, the less time we spend editing the more time we can be shooting jobs and marketing our business. However for one reason or another to most photographers marketing is probably one of the most complicated and uninteresting tasks on the planet, but without marketing and without a brand you’ll never truly succeed.
Marketing doesn’t need to be complicated but it does need to be consistent, if you aren’t posting on social media daily, if you aren’t uploading images and telling stories that engage with your fans and followers then you are losing out massively.
As part of my 6 Steps to Success Program I teach photographers how to really manage their time effectively, you can actually get more done in less time and still market your business every single day.
When you know exactly what to post, when and how to post it on social media then you’ll realise that just 45 minutes a day spent getting out your message and building your brand can totally transform your business in a matter of months. I’ve had clients make tens of thousands in just a matter of 4 to 6 weeks and all it took was putting out the right message to the right people on a daily basis.
You can be the best photographer in the world, with the best kit and beautifully edited photographs but if your phone’s not ringing and the email bookings aren’t coming in then what is the point.
Don’t think of it as marketing, think of it as telling your story or better still telling your clients’ story. Get posting daily, upload stories, ring clients for testimonials and spread them everywhere, let the words and stories of others really sell your services because believe me this shit really does work.
Do your posting first thing on a morning, don’t even check your message, keep away from your email because its full of distractions. Post to social media first, make your connections on LinkedIn, upload your short videos to You Tube and Facebook then you’ve done your marketing for the day.
If you take one thing away from this article, start to form a habit of doing your social media marketing first before anything else and its done. Because if you don’t you’ll get too taken in with editing photographs, answering emails and doing the tasks that really could be left until later.
Form this habit and do it right and I guarantee the magic will happen, be consistent and do it every day - NO EXCUSES.
If you’d like me to review your website and social media drop me a message I’d be only to happy to give you a few pointers in the right direction.
Check out my You Tube Video below for even more top tips and don't forget to subscribe to my channel for regular free marketing hacks and advice.