Top Tip 19: Start Your Editing Last

ARE YOU OVER EDITING

Photography_Marketing


Photography is our passion, a hobby that for some of us have grown into a successful business making us a very good living - giving us flexible hours, job satisfaction and a reason to get up in the morning and enjoy going to work.

For others the love of photography is still there, it’s just the money and the frequency of your work just isn't enough for a comfortable living, but you can change that. The good thing is you could easily be earning double, triple or quadruple what you are now in just a short space of time. Imagine having the money for a couple of fantastic luxury holidays this summer and not having to worry about the bills when you come home.

To turn things around you need to get to grips with your marketing and I mean right now! You don't need the latest Canon or Nikon camera or a whole new expensive flashy website. You just need a sound marketing plan and time put aside to do it.

However, every week I work with lots of photographers helping them turn their businesses around and everyone has the same problem - no marketing plan and no time set aside to do it.

Now, here's a thought - how many of you either after a wedding, school shoot or several commercial jobs spend most of your week editing your photographs? Come on be honest. I spoke with two mentoring clients the other month who were wedding photographers and admitted to spending up to a whole week editing their images after a shoot, leaving little or no time for marketing their businesses.

Worse still when the wedding season kicks in both photographers admitted to putting their marketing on hold till as late as October because of the need to spend hours and hours editing their images.

In my opinion, most photographers over edit far too much. It's just NOT necessary. Too often we edit for ourselves and not our clients, our clients probably would have been over the moon with the images as they were with just half the amount of editing. They probably wouldn't notice the difference.

Remember your time is your money and you need to set time a side to getting the next clients lined up ready and booked in the diary. No more quiet periods just a constant stream of money and it's not that hard to do it if you plan in advance.

The key to managing your editing time is to do this in an afternoon, do your IGT’s Income Generating Tasks on a morning. These IGT’s are the jobs that will lead to more enquiries and bookings, such as posting to social media, email marketing, blogs, LinkedIn Connections and seeking our joint venture partnerships.

When you edit in an afternoon your time window is smaller you’ll find you naturally speed up your editing to finish by the end of the working day. You’ll take less time per image but still produce fantastic and consistent results, but more importantly you aren’t letting your business slip. Marketing needs to be consistent too, social media posting should be a daily habit for any business.

This year why not look into outsourcing your editing so you can give your business a chance to grow further by putting in at least two full days a week for essential marketing. It might sound boring to you now but it won't sound boring when you are lying on the beach drinking cocktails and enjoying your second holiday this year because your marketing has paid off.

If you are currently outsourcing your photography editing I'd love to hear from you, let's all help each other out here. Maybe I can approach a few editing houses and get us a great deal as a collective of photographers, it has got to be worth a go. I have over 35,000 followers on social media alone plus a huge email list of photographers I work with so that's got to be good in our price negotiations.

Make this year the year you start to market your business and outsource a few of the jobs that take up too much of your time like editing, design and creative writing. If you have an area of marketing you are really struggling with then let me know. I'm looking for subjects for next week's video tips so maybe I could give you the solution in a video.