A low risk product is something either offered for free or for a very small amount. It’s a low risk so your clients can try it out at minimum financial investment.
A good example of a low risk product for a wedding photographer could be a free or half price engagement shoot. A commercial photographer who photographs restaurants could offer a week’s worth of social media posting images say 10-12 images. This then allows the restaurant to see for themselves how much more engagement they receive when professionally created images are posted as opposed to their own taken on a member of staffs I-Phone.
An interior or property photographer could offer an estate agent or architect one free residential shoot,may be a high-end home which they can photograph to showcase all the aspects of their services, including the use of interior and exterior photography and if you have drone photography you can offer this in the package also.
The estate agent or architect need to see the benefits in using your services. Let them see for themselves the wide angle views taking in an entire room, the quality detail and close up features of a beautiful fitted kitchen, the perfectly balanced view looking out from the interior windows of a country home.
All these elements the agent would have trouble producing themselves, but these aspects of your service can really create a stir with their potential clients and certainly lead to quicker property viewing and sales.
Remember, the idea of a low risk offer is that you can build a relationship with the client. You can’t expect a client to jump straight in and go for your top high-end package until they know you, trust you and believe in what you do.
A small low risk offer can also create clients for life, so think of the potential value in giving an hour or so of your time for free, it could be worth thousands.
What can you offer your clients at a low risk or zero risk to encourage them to have a go at using your services?