It’s essential as photographers that we all try to slowly build a really good, high number of email leads. These will become our goldmine database that allows us to keep in contact with our clients, or perspective clients, on a regular basis.
Email addresses can easily be collected from your website data capture, Linkedin, Facebook Pages and special offer promotions. The main idea of an email database is to contact your clients directly on a weekly or fortnightly basis and build a fantastic ongoing relationship.
You may well be posting to Facebook on a regular basis, but even if you are posting every day only 1% – 10% of you followers will ever see the posts that you make.
So, if you are posting to Facebook and Linkedin or writing blogs for your website don’t just leave them there, send them out to your email database as too, don’t just use your emails for offers, build trust with useful content. This way you are pretty much guaranteed the people connected with you will see what you are positing about, instead of leaving it to the luck of Facebook or the chance of them revisiting your website.
Think how many people will actually revisit your website on a regular basis once they have connected with you – probably less than 5 – 10%. So if that’s’ the case these people aren’t getting a chance to read your fresh blogs. If they have signed up to your email list and left their details you owe it to them to keep in contact, so why not send them your blog posts too.
Give your subscribers more than just offers, make them feel special with quality content, build trusting relationships so those relationships turn into client relationships further down the line.
Start using email on a regular basis, use email to distribute all your posts, blogs and all your news, special offers and updates.
Don’t hound the subscribers on your email database with just special offers make the offers unique to them and them alone, Subscriber VIP Offers or Limited Advanced Notice Offers. Try to fill their inboxes with fantastic useful content that will help them build up an emotional or solution-based relationship so they can really see the value in your services and also start to know you better as a person.
Remember people buy from people they like so and some humour and add some personality to your emails we are all human.
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